Amazon SES (Simple Email Service) in AWS

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Dear Readers,

In this article,we will see brief introduction on SES(Simple Email Service).

SES (Simple Email Service)

Amazon SES is an email platform that provides an easy, cost-effective way for you to send and receive email using your own email addresses and domains.

(Simple Email Service) is an email service designed to send and receive marketing, notification and transactional emails to their customers using a pay as you go model.

Automated Emails.

Purchase confirmations, shipping notifications and order status updates.

when we do online purchase, we get mails regarding confirmation, status, expected delivery.

Marketing communications, advertisements, newsletters, special offers.

Email messaging service.

Can be used for both incoming and outgoing email.

An email address is all that is required to send emails.

Key Points

Remember that SES is for email only.

SES can be used for incoming and outgoing mail.

SES is not subscription based, you only need to know the email address.

SNS supports multiple formats (SMS, SQS, NTT, email).

Push notification only (SNS & SES).

Consumers must subscribe to a topic (SNS).

You can fan-out messages to large number of recipients (SNS).

Benefits

Protect Your Reputation

Amazon SES includes features such as content filtering technologies, dedicated IP addresses, and a reputation dashboard help protect and enhance your sender reputation. Maintaining a good reputation ensures that your messages reach your customers’ inboxes.

Pay Only For What You Use

Pay as you go, and pay only for what you use. There are no upfront fees, no time-consuming pricing negotiations, no fixed expenses, and no minimum charges. And, if you send from an application hosted in Amazon EC2, the first 62,000 emails you send every month are free.

Create Rules To Meet Your Specific Needs

Use configuration sets to create rules that are applied to the emails you send using Amazon SES. Send email metrics to Amazon CloudWatch for further analysis, or receive notifications through Amazon SNS.

Receive Incoming Email

Close the loop on your email program by using Amazon SES to receive email. Incoming email can be delivered automatically to an Amazon S3 bucket. You can use AWS Lambda to execute custom code when messages are received, or use Amazon SNS to deliver notifications when you receive incoming messages that contain certain keywords.

Use cases

Send Transactional Messages

Keep your customers up-to-date by sending automated emails, such as purchase confirmations, shipping notifications, order status updates, and policy change notices.

Send Promotional Messages

Promote your products and services by sending advertisements, newsletters, special offers, and any other type of high-quality content your customers want to see.

Build Multi-Tenant Solutions

Building a large-scale email solution is costly and complex.

Featured customers